For years, a flower shop in New York City had been a destination for luxurious floral arrangements. When the COVID-19 Pandemic hit and brick-and-mortar sales came to an abrupt halt, our client needed to drastically increase e-commerce sales.

Using our consumer intelligence platform and real-time insights, we discovered many of our client’s customers had fled to areas surrounding the city. Further, they were looking online for flowers and didn’t know our client had an e-comm option.

This key insight drove a highly targeted digital campaign the promoted our client’s shipping capabilities, letting customers know they could get a little piece of their city lives delivered right to their front door.

Not only did our insights uncover a cost-efficient way for our client to connect with consumers, we were able to act fast and stay nimble to help our client navigate globally unprecedented business challenges and maximize a new revenue stream.