Making Big Data Smaller
Apollo Program transforms complex, real-time behavioral data into actionable recommendations, removing the guesswork from your important business & marketing decisions.
What We Do
Platform
Our software brings together a cross-section of data from brands, consumers, creative and content.
By connecting millions of signals, in real-time, from consumer’s preferences to their behaviors, from where they spend their time to purchase decisions, we generate a new level of insight into how to market to consumers.
Insights
Through advanced analytics we find and transform trends and relationships across the data sets into relevant insights on human behavior.
Activation
We deliver all this information in a simple, intuitive dashboard that puts a new level of consumer intelligence right at your fingertips or through media segments that allow you to target the right message to the right consumer.
How We Do It
We capture, analyze, and translate millions of consumer signals to make them accessible and actionable for businesses of all shapes and sizes.
This all happens at the beginning of the decision-making process in a campaign or project - minimizing costly investments in opaque strategies or un-informed media commitments.
In other words… our software delivers real, unbiased, observable insights on consumer behavior so you know who to reach, which channels to use, when they’ll be there, and what content and messages they’ll respond to.