Our client launched a first-of-its kind craft wine. After successful regional tests at shelf, the brand team needed to identify which media mix and messages would resonate most with consumers, driving trial and consideration, as the brand fast-tracked national distribution.

We developed three uniqued creative concepts each based on a different audience insight powered by our software.

We then tested the assets in-market using a nimble media plan to determine how they performed against each audience and across various channels.

It worked.. really well. Our client was named a hero product within their parent company and went on to a successful national launch - an effort we supported with insights, strategy, creative updates and paid media management.