Apollo is a proprietary consumer intelligence platform that listens to billions of data signals from a wide variety of content, creative and in-app sources, enabling brands to assess real customer behavior at scale. These behavioral insights can be applied across an entire business, from product planning to marketing execution.
Interactions and movements of people happening in real-time - not finite snapshots in time
Analysis and recommendations that solve real business problems - not data sold on a per impression basis
Access to millions of specific consumers that matter to you - not ready-made, limited, "representative" samples
Individual actions and hundreds of signals about each consumer's behavior - not assumptions and biased or self-reported surveys
Apollo continually learns from each data signal so Apollo can evolve with consumer behavior